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This is us

Our innovative business model

Since 2011, we have been an international online shop for industrial automation technology with a competitive pricing strategy. All items shown as in stock in the webshop are available to ship out same day from our US warehouse. Our customer is the main focus of our company – that's why we rely on customer feedback via Trustpilot to create transparency about our services and allow our customer's to provide valuable and honest feedback on their experience with us. Our aim is to guarantee small and medium-sized companies a simple and fast purchasing process with competent, free technical support with efficient and accurate delivery of products.

Joint venture through merger of Automation24 and Visaya

In April 2021, Automation24's management team, consisting of Katharina Messerschmidt and Thorsten Schulze, was expanded to include Madhu Venkatesan, who previously managed the business of Process+Lab Devices Online-GmbH, operator of the Visaya online store. The company operates from its two locations in Germany, Essen and Berlin, as well as its US subsidiary location, Automation24, Inc. in King of Prussia, PA. The merger of the two online stores is also accompanied by an expansion of the portfolio. For the first time, configurable and stocked products from the factory and process automation sectors will be offered on one Internet platform. Additional product support is also available to assist with product selection and application inquiries. Our experienced engineers are prepared to answer technical questions and assist customers in final product configuration.

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Who we are targeting

Our target groups are small and medium sized firms in the fields of mechanical engineering, construction and development, manufacturing as well as electrical trades and public institutions such as universities. Our products are sold exclusively through our online-shop at, via telephone, fax, e-mail and other online platforms. We feel that a sales team in the field with a network of branch offices and costly trade fair presentations are an unnecessary expense. The resulting cost advantage is directly passed on to you. This way you can save on small quantities without surcharge, an average of 25-30% compared to the recommended retail price.

The right product for you

Our goal is to offer you a well-rounded selection of industrial automation technology. At the same time the portfolio remains limited in scope so that all products have sufficient quantities in stock and to ensure the excellent technical support for all products. We consciously avoid identical products from different manufacturers and provide a pre-selection for you. We are also happy to help you with the conversion of products. Through this you save time and money – because your benefit is our aspiration!

What our customers say:

We are very proud of the TrustScore we have earned on Trustpilot: 4.9 out of 5 stars! Fast delivery, great service and technical support and an easy-to-use website are among some of the frequently mentioned benefits that are evident at Automation24. Take a look at what our customers are saying!

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